ST-Ericsson NovaThor U8500 ModAp inside Shanda Bambook smartphone
Beijing, China, June 6, 2012 – For their first smartphone, Shanda has selected the ST-Ericsson NovaThor platform. The Shanda Bambook smartphone is powered by the ST-Ericsson NovaThor U8500 ModAp solution – a high performance application processor with integrated modem on a single chip – and is the first of several smartphones planned by Shanda to use the ST-Ericsson NovaThor platform.
“The NovaThor U8500 ModAp powers an excellent user experience including Web browsing, gaming and other multimedia functionality on the new Shanda Bambook phone,” said Marc Cetto, Senior Vice President, Smart Platform Solutions at ST-Ericsson. “Working with Shanda, we are excited to be able help more Chinese consumers enjoy Shanda’s rich content and amazing experiences only possible with next-generation dual core smartphones.”
The ST-Ericsson NovaThor U8500 combines state of the art graphic and multimedia capability with best in class power consumption, making it the ideal solution for Shanda Interactive Entertainment Limited, a leading interactive entertainment media provider.
“We believe that the NovaThor U8500 dual core solution was the ideal option to help us deliver rich content at an affordable price to our customers. The Shanda Bambook phone powered by the U8500 is the mobile link to our customers in China enabling us to reach customers wherever they are,” said Tom Guo, CEO of Shanghai Nut Shell Electronics Ltd, the subsidary of Shanda Interactive Entertainment Limited. “Thanks to its low power consumption, the NovaThor U8500 empowers our customers to enjoy longer time our entertainment while on the move. And the fast execution and excellent support provided by ST-Ericsson have been one of the essentials for our success in the market.”
Using NovaThor U8500，the Shanda Bambook phone supports dual-core 1GHz processor speed，14.4Mbps HSPA+ high data transmission rate, a 5-megapixel camera and a 4.3-inch qHD display. The Shanda Bambook phone will be available in China starting this quarter.
ST-Ericsson NovaThor U8500 platform is selected by several global leading handset manufacturers for smartphone design, including Samsung, Sony Mobile, HTC as well as Motorola.
ST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. The company is a leading supplier to the top handset manufacturers and generated sales of $1.7 billion in 2011. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE:STM) and Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in Geneva, Switzerland.
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