Today, everyone expects a mobile device to show movies and TV in High Definition (HD) and capture live moments anywhere with extremely good quality. To stream use cases and watch movies on the web are becoming more popular than ever.
Therefore, ST-Ericsson strongly focuses on building platforms that ensure state-of-the-art video quality and extremely low power consumption for long playback and recording times. We have also taken the lead in following new trends; 3D video. Enjoy watching and capturing 3D movies.
ST-Ericsson has integrated the best technology for video quality and compression, the H.264 video codec, providing excellent quality for video recording and playback. Our platforms are designed for high power efficiency enabling long playback and recording times of HD content. Given the variety of video content in different formats, our platforms also feature codecs such as MPEG-4 and VC-1 to deliver the same quality as the set of digital TV boxes.
The Playback Time Extender is the ST-Ericsson data buffer technology to increase playback time. Originally developed for audio, it is now used also for video. It typically doubles the video playback time of a mobile phone platform by buffering video data at high speed and then putting all parts of the platform in low power mode.
ST-Ericsson hardware IP for video camcorders offers direct benefits to H.264 High Profile in HD, resulting in high quality, reduced footprint and low power consumption. Furthermore, ST-Ericsson delivers a full software stack with integrated and verified video IPs, providing full performance into the Android framework. ST-Ericsson has adopted High Definition (HD) video with H.264 in all smartphone platforms. We are committed to being at the forefront of bringing HD quality to mobile devices with our NovaThor U8500 platform.
A video codec enables video compression of digital video, i.e. it reduces the bit rate needed to represent, store and transmit the video information.
Good video codecs are able to reduce the bit rate significantly without noticeable quality loss in the video stream. Today, H.264 is the facto standard video codec that provides efficient video compression at very high quality.